BRAND
From communicating to building relevance.
B2W AGENCY
A marketing agency for brands ready to grow.
We connect strategy, creativity, acquisition, technology, data and consulting to build brands, generate demand, strengthen teams and accelerate results.
B2B + B2Ccross-industry experience
Strategy + Creativebrand, content and communication
Performance + Leadsmeasurable acquisition and conversion
Quito · Ecuadorlocal operation, global perspective
B2W video · temporarily loaded remotely
Brands that have trusted our work.Clients & projects
CHEF CHOY
METRO FRATERNIDAD
BMW
KINDER GYM
KIN
MINI
NOE SUSHI BAR
NUBORI
PORSCHE
UNICEFMARKETING FOR A NEW REALITY
Marketing is no longer a collection of campaigns.
Companies need to connect brand, acquisition, experience, technology, data and commercial capability.
STRATEGY
EXPERIENCE
TECHNOLOGY
DATA
BRAND
DEMAND
From driving traffic to creating opportunities.
CONVERSION
From isolated campaigns to connected journeys.
INTELLIGENCE
From reporting data to making better decisions.
CAPABILITIES
Five capabilities.
One connected vision of growth.
Growth Strategy to set direction. Creative to connect. Acquisition to grow. Technology to scale. Consulting to strengthen the organization.
01 / 05
Choose the capability that best matches your challenge.
You do not need to know the exact service. Start with the area closest to what your business needs to solve.
ONE STRUCTURE. MULTIPLE WAYS TO ENGAGE.
We do not start with a service.
We start with the challenge.
We analyze the context to determine which combination of growth strategy, creative, acquisition, technology and consulting can create the greatest impact.
B2W AGENCY
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METHODOLOGY
AXIO 3KC
Experts in systems that deliver results.
B2W Agency is certified in The Axio Model. We apply this methodology to analyze marketing from a systems perspective, understand the business and turn information into better strategic decisions.
We measure brand health, review its insights and use that reading to identify opportunities, friction points and priorities for action.
B2W Agency · Certified in The Axio Model
01
KNOW YOU
Your essence and objectives
We understand the business, the brand and where it wants to grow.02
KNOW THE REST
Make a difference
We read the competitive landscape to identify spaces for differentiation.03
KNOW THEM
Target Market
We understand audiences, needs, behaviors and intent.04
CATCH THEM
Leads
We turn strategy and knowledge into commercial opportunities.B2W APPROACH
Growth is not improvised.
It is built.
Our methodology is based on reading data. Our capabilities turn that understanding into execution, learning and growth.
SOLUTIONS BY OBJECTIVE
What needs to change
in your business?
We do not start from a service catalog. We identify the challenge and connect the capabilities needed to solve it.
01
Build a more relevant brand
Strategy · Branding · Creative — differentiation, positioning and consistency.
02Generate demand
Digital · Paid Media · SEO/GEO — attract new audiences and create opportunities.
03Turn attention into leads
Acquisition · Funnels · CRM — turn interest into qualified opportunities.
04Improve return on investment
Performance · CRO · Automation — optimize conversion, efficiency and growth.
05Transform the digital presence
Web · UX · SEO · Content — create experiences that connect, position and convert.
06Make better decisions
Data · Analytics · AI — turn information into insight, automation and action.
SELECTED PROJECTS
02—04
SELECTED WORK
Work that turns strategy into results.
Cases where strategy, creative, content, media and execution connect with measurable results.
01
SOCIAL IMPACT
UNICEF ECUADOR
Strategic communication focused on awareness, prevention and social impact.
COMMUNICATION · CREATIVE · SOCIAL IMPACT
Digital and creative communication strategy.
Creation and implementation of digital communication strategies, valuable content and creative work focused on awareness, prevention and social impact.
+60MM
Impressions
+7MM
Accounts reached
+5MM
Interactions
02 — B2B · CONTENT · PERFORMANCE
KIN Analytics
Strategic B2B communication combining credibility, valuable content, digital performance and specialized positioning.
View case ↗
+120K Impressions
+16K Interactions
+40 Leads
03 — B2B · DIGITAL · LEAD GENERATION
Monokera
Strategic B2B communication focused on positioning, value creation and opportunity generation.
View case ↗
+48K Impressions
+100K Accounts reached
+30 Leads
04 — AUTOMOTIVE · SOCIAL · PERFORMANCE
BMW
End-to-end social media management, creative digital communication, content and demand generation for a premium automotive brand.
View case ↗
+25% Effectiveness
+4.5MM People reached
+400K Impressions
SEARCH + AI + DATA
The new visibility landscape requires thinking beyond Google.
We connect Search Intelligence, SEO, GEO, AI Visibility, analytics, automation and artificial intelligence.
↗
Search Intelligence
Intent, semantic architecture, demand and positioning.
AI
AI Visibility
Content prepared for search and answer engines.
◎
Data & Automation
Dashboards, CRM, workflows and continuous optimization.
INTELLIGENCE FLOW
CRM + Analytics
→
AI Decision Engine
→
Next Best Action
INDUSTRIES / EXPERIENCE
Experience that
spans industries.
We do not apply the same formula to every business. We adapt strategy, creative, performance and technology to the market, business model and challenge.
01 / 04
PAID MEDIA · AI
PAID MEDIA · AI
Meta Andromeda: how digital advertising changes in 2026.
What changes in Meta Ads and why creative, conversion data and campaign structure now matter more.
Read insight
B2W DNA
What drives us.
People + brands + ideas
We build relevant relationships around shared goals.
We imagine possibilities
We explore scenarios before turning them into strategies.
Creative + data + technology
We test new ways to create value and differentiation.
Work → measurable results
We connect execution with metrics that matter to the business.
B2W ECUADOR · QUITO
Global strategy.
Local understanding.
From Quito, we connect knowledge of the Ecuadorian market with strategy, creative, growth, data and intelligence to design solutions adapted to each business context.
B2W UNITED STATESMiami · Florida →
CERTIFICATIONS / ECOSYSTEM
B2W INSIGHTS ECUADOR
Intelligence for better marketing decisions.
How to prepare a brand to be found and cited by generative engines.
Architecture, content, entity, evidence and authority for a new era of search.
Read analysis →From isolated campaigns to an integrated acquisition system.
How to connect marketing, demand, conversion and data.
Read →What to automate first in marketing and sales.
Prioritize high-impact processes before adding tools.
Read →
B2W TALKS
Conversations
that move
ideas.
Experts, companies and creatives discussing marketing, innovation, culture, business and technology.
INTERVIEWS
EXPERTS
COMPANIES
MARKETING
TECHNOLOGY
View B2W Talks
↗
FEATURED EPISODE
B2W / 01
IDEAS · DECISIONS · GROWTH
Ideas, decisions and growth in a market that changes faster.
Conversations with professionals, entrepreneurs and specialists about strategy, marketing, innovation, culture, business and technology.
TEAM / E-E-A-T
People who turn strategy into execution.
A look at the team behind B2W. The photos and profiles in this version are placeholders that can later be replaced with real information.
01 / LEADERSHIP
David Salvador
Marketing Director · CEO
Strategic leadership, marketing direction and business vision to connect brand, growth, innovation and commercial opportunities.
Marketing StrategyBusiness StrategyLeadershipGrowth
View professional profile ↗
ECUADOR FAQ
Questions before getting started.
Clear answers to understand how B2W Agency Ecuador works.
What is B2W Agency Ecuador?
It is B2W’s operation focused on strategy, creative, marketing, growth, data and technology for the Ecuadorian market.
What marketing services does B2W offer in Ecuador?
B2W organizes its offering into five capabilities: Growth Strategy, Creative, Acquisition & Conversion, Technology, Data & AI, and Consulting. Specific solutions and specialties are integrated within them.
Is B2W a digital marketing agency?
Yes, but its scope is broader: it connects strategy, creative, acquisition, experience, data and technology capabilities.
Does B2W work with B2B and B2C companies?
The model is designed for both types of business. The specific recommendation is defined after the assessment.
Does B2W only work in Quito?
Quito is the base of the Ecuador operation; commercial reach can extend to other cities and nationwide projects.
What methodology does B2W Agency use?
B2W Agency is certified in The Axio Model and uses AXIO 3KC as part of its methodology to understand the business, context, audience and opportunities before taking action.
How are results measured?
KPIs are defined according to the objective: brand, demand, leads, conversion, efficiency, revenue and visibility, among others.
How do I request a proposal?
Complete the assessment on this page with enough context for the team to understand the challenge before recommending a solution.
CONVERSION / ASSESSMENT
Let’s talk about your company’s next challenge.
Tell us what you want to achieve and what is holding back growth. We will analyze the context before recommending a solution.